Innovation Design is a company that turns raw winds into stunning homes in the heart of Stockholm.

When they approached us for a rebranding, we knew we had to create something that would resonate with their discerning buyers. We drew inspiration from the world of architecture, with its sleek design language and clean lines. We kept elements of Innovation Design's identity intact, including their distinctive "cut," which we incorporated into the new branding across print and digital platforms.

As the lead creative on the project, I collaborated closely with the client to ensure that the new branding met their high standards. I also oversaw the development of the new website, ensuring that it was top-notch in every way.

REBRANDING & WEB DESIGN

Year: 2023
Client: Innovation Design
City/Country: Stockholm, Sweden
Agency: Sweet Creatives
My role: Art Direction, Team Leading, Design

Embla is a Swedish family-friendly real estate developer. Completely new on the market, they asked Sweet to build their brand from scratch. After a thorough analysis of the target group – families – we decided to create an identity that feels like home.

In short, we named the brand, created the visual identity, and designed the website. For all the details, keep reading.

The visual identity is inspired by Nordic nature with its happy blue and green hues. The imagery is light and friendly, adding warmth to the look and feel. The logotype is full of personality and also serves as graphic elements within the identity, such as symbols and CTA buttons. Speaking of CTA buttons, UX design was a big part of the project. If you ever moved, you know it’s not always smooth sailing. We realized that we needed to make the experience as effortless as possible, to minimize hurdles and build trust.

Yes, trust is key. Buying a home is probably one of the biggest investments you make in life, not only money-wise. It can be stressful and scary, but it can also be absolutely thrilling. With Embla’s tone of voice, we wanted to highlight all the positive feelings, like the anticipation of what your life will look like, and the excitement of an upcoming adventure.

BRAND IDENTITY & WEB DESIGN

Year: 2023
Client: Embla Living
Country: Stockholm, Sweden
Agency: Sweet Creatives
My role: Naming, Brand Identity, Web Design, Art Direction