lkpg Fashion District is a shopping district in the heart of Linköping. With over 50 stores and restaurants the district attracts a large number of people each day. I've been working with lkpg Fashion District for the last four years, planning & art directing campaigns.

For 2022, I created a new concept, where we highlight the district itself, the unique characteristics of Linköping and the people through illustrations made by Fredrik Tjärnström. During the first year, we created two characters who were then used in a total of four campaign periods throughout the year. In 2023, we continued the concept and created two more characters, to then integrate all of these characters into the marketing in different ways, thus creating a story that runs throughout the year on OOH surfaces, digital screens, social media and in print.

CAMPAIGN & MARKETING

Year: 2020-23
Client: Lundbergs Fastigheter
Country: Linköping, Sweden
Agency: Sweet Creatives
Illustration: Fredrik Tjärnström
My role: Art Direction, Casting, Production