I’m Eddie, an Art Director and Motion Designer with 7 years of experience in the advertising industry.
At Sweet, I lead the creative vision and oversee all visual and communication aspects of the projects I handle. My role focus on building brands and developing compelling advertising concepts. I am passionate about creating brands and enjoy the creative process of bringing these concepts to life.
My responsibilities include maintaining client relationships and managing project timelines to ensure we deliver high-quality work that meets our clients' expectations. This role has evolved to include both strategic planning and hands-on design work, keeping me closely involved in every stage of the project.
Working at a smaller agency allows me to engage deeply with a diverse range of projects, which I find incredibly rewarding. It’s exciting to see our ideas come to life and achieve our planned outcomes.
On the side of my regular job, I’m part of Inventure Studio, which brings ideas to life across a range of industries. So far, we have launched businesses both in the USA and Sweden. Here, I have free rein when it comes to design and creativity—something I do to continuously learn new things and stay updated on the latest trends in graphic design.
Some of the projects I’ve been involved in at Inventure Studio include All Baby, a clothing company inspired by the needs of future generations. Together with our partners, we strive to make a difference in the clothing industry by promoting true sustainability and ethical production throughout the entire process.
Another project is Rubens, an educational platform that uses AI to create tailored practice exams for the Swedish Scholastic Aptitude Test (Högskoleprovet). We developed this tool to help over 70,000 people who take the test annually achieve the scores they need to pursue their education goals.
Previously, I was involved in the startup phase of MIBI Health. MIBI's primary objective was to collect and disseminate expert opinions, bridging the gap between academia and the public. To achieve this, we developed a unique solution called the Decentralized Scientific Advisory Board (DSAB). This innovative platform aimed to consolidate diverse perspectives while ensuring broad scientific support for our products.
As the Art Director across these projects, my responsibilities included strategizing, testing markets, conducting surveys, running ad campaigns, pitching to investors, and designing product mock-ups. I also led the development of user-friendly websites that effectively showcased each project's mission and products in an engaging way.
Got any questions? Feel free to reach out reach out and I’ll tell you more.
WORK EXPERIENCE
Art Director & Motion Designer
Sweet Creatives
Stockholm, SE, 2018-now
Co-Founder & Creative Director
All Baby, Inc.
New York, US (remote), 2022-now
Chief Design Officer
MIBI Health, Inc.
Delaware, US (remote), 2021-2022
Graphic Designer
Freelance
Stockholm, SE, 2017-2018
Design Intern
Sweet Creatives
Stockholm, SE, 2016
Graphic Designer
Hype. Agency
Jönköping, SE, 2016-2017
SELECTED CLIENTS
ASUS
XL-BYGG
Strawberry
SBB CFF FFS
Interrail
Dun & Bradstreet
Apotea
CAG Group
Artipelag
PDL Center
Skandia Fastigheter
Lundbergs Fastigheter
Magnusson Mäkleri
AWARDS
EDUCATION
New Media Design, Graphic Design & Web Development
Bachelor Degree
Jönköping University
Jönköping, SE, 2015-2018
CONTACT
Please get in touch via e-mail for inquiries, requests or questions: eddie@junblom.se
SOCIAL MEDIA