Research is a constant process of discovery, finding connections, uncovering insights, and building on what came before. Abstract transforms this journey by delivering relevant new publications in real time while seamlessly integrating them with a researcher’s own work. The result is a smarter, more intuitive way to explore overlaps and spark new collaborations.

This dynamic exploration inspired the brand identity. Bold, geometric blocks form the visual system, with the stacked "AI" symbol representing the core of the product. This design captures the essence of innovation, with each block symbolizing a building block of knowledge, coming together to drive smarter, AI-powered research. A bright, modern color palette injects energy and clarity, making complex information accessible and engaging.

Typography is clean and intuitive, ensuring seamless navigation while the overall design reflects Abstract’s mission to simplify, accelerate, and inspire discovery in the research world.

BRANDING & WEB DESIGN

Year: 2025
Client: Abstract
City/Country: Stockholm, Sweden
My role: Branding, Creative Direction