ASUS Nordic is a leading technology company, offering innovative and high-quality electronic products. They are known for pushing boundaries and delivering cutting-edge solutions to inspire and empower consumers.

Sweet Creatives was commissioned to create a launch campaign for their new phone, ASUS Zenfone 10. For everyone who purchased the phone during the launch, an ASUS Chromebook was included free of charge.

To create a buzz around the launch, we devised a multifaceted campaign that encompassed both traditional print mediums and digital platforms. Our goal was to reach a wide audience and generate maximum excitement leading up to the release. With strategic placement on DOOH, OOH, and online channels, we ensured that the campaign would capture the attention of tech enthusiasts and smartphone users alike.

The campaign was launched in Sweden, Norway, Denmark, and Finland, targeting the tech-savvy Nordic market and resulted in over 59 million impressions.

I had a leading role in the project, being a part of creating the overall concept "Everyday life made easy easier", planning, project management, art direction, and motion design.

ASUS NORDIC LAUNCH CAMPAIGN

Year: 2023
Client: ASUS Nordic
Country: Sweden, Norway, Denmark, Finland
Agency: Sweet Creatives
My role: Concept, Art Direction, Team Leading, Motion design