Swiss Federal Railways is the national railway company of Switzerland. SBB was ranked first among national European rail systems in the 2017 European Railway Performance Index for its intensity of use, quality of service, and safety rating.

SBB asked us to come up with a campaign to get more residents of Switzerland to take the train on holiday. Together with the team at the agency, we developed the advertising concept "All-Inclusive Redefined" with the concept description:

"Let’s shake up the existing perception of all-inclusive with an engaging and humorous campaign. After all, Interrail includes a lot more than your average holiday trip. One rail pass: 33 countries included. Swimming in Stockholm’s archipelago: included. Watching the sunset over the fjords in Norway: included. Seeking out the best beer spots in Amsterdam: included. The list goes on. That’s what we call all-inclusive redefined."

SBB CFF FFS - ALL-INCLUSIVE REDEFINED

Year: 2024
Client: SBB CFF FFS
Country: Switzerland, Sweden, Norway
Agency: Sweet Creatives
My role: Concept, Production
Media: DOOH, OOH, Print, SoMe

The campaign ran nationwide in Switzerland, Sweden and Norway. And was a collaboration between SBB CFF FFS and Interrail.