XL-BYGG was established in the fall of 1980. The company is a chain consisting of over 100 independent facilities in Sweden and Norway.

As an official sponsor of the Swedish Olympic Committee, XL-BYGG asked us to create awareness of their sponsorship of the Swedish Olympic Team.

I was involved in the project from start to finish, developing the concept "En riktig supporter". A concept that will live throughout 2024, before and during the Olympics in Paris. On set for the commercial, I had the lead role from the agency, making sure the photoshoot was executed as planned.

The campaign was shown on TV, DOOH/OOH, Print and SoMe.

XL-BYGG EN RIKTIG SUPPORTER

Year: 2024
Client: XL-BYGG
Country: Sweden
Agency: Sweet Creatives
Production Company: Blonde Inc.
Media: TV, DOOH/OOH, Print, SoMe
My role: Concept, Storyboard, Art Direction, Motion Design

With the concept "En riktig supporter" we wanted to emphasize how XL-BYGG support the local professionals everyday, now also support the Swedish Olympic Team in the Olympics in Paris 2024.

The campaign got a lot of exposure in all major cities in Sweden, such as Stockholm, Gothenburg and Malmö.

In the beginning stages of the project I created an AI-image that would lay as a ground for the concept. The photo helped me pitch the idea to the client and the production team.

The image was later used as the main reference when creating the storyboard for the commercial and for the stills.